Best New Zealand kids clothing brands

Band of Boys 2020

Best New Zealand kids clothing brands

Here are our favourite New Zealand children’s brands for kids clothes, shoes and accessories designed and/or made in New Zealand.

Band of Boys

A New Zealand Mum, Susan Vanz was inspired by her 2 sons to create Band of Boys a range of fashion, garments and accessories just for boys. She wanted to dress her own boys in cool, comfortable, quality gear that they loved. The guiding motifs of Band of Boys designs are free and simple shapes along with the use of bold colour and fabrics. 

Shop online at

Jamie Kay

Jamie Kay sells quality organic cotton and merino wool baby clothing designed in New Zealand. The garments are crafted with the loving hands of our team in India and China during our ethical production process ensuring all organic cotton is GOTS certified. Garments are coloured with Oeko certified dyes and shipped to your home in New Zealand.

Shop online at

Radicool Kids

 Radicool Kids is New Zealand owned and designed kidswear company.  Radicool Dude was founded in Dunedin 6 years ago out of the desire for cool boys’ threads with a large price tag. Kissed by Radicool for girls was launched in 2014, followed by Rad Tribe a unisex basics collection in 2017. 

They draw influences from a unique mix of surf, skate and street culture and provide quality, fun-filled seasonal fashion that is super stylish, comfy and affordable. Radicool Kids only works with child-labour free suppliers and collaborates with international organisations to help raise awareness and funds to try and create a better place for all living things on earth.

Shop online at or visit their Radicool Kids Flagship stores in Dunedin and Wellington.


Karibou is a vintage-inspired fashion brand created by a New Zealand Mama for children aged 0 to 7 years old.

Shop online at

Karibou Kids

Nature Baby

Nature Baby is a New Zealand family owned business that specialises in a wide range of quality organic clothing and natural products for babies and toddlers.

Shop online at or visit one of their stores in Grey Lynn and Newmarket in Auckland or Wellington.

Buck and Baa

Buck and Baa is a New Zealand based company that creates ethically produced organic cotton and merino wool baby and children’s wear.  They believe babies should have natural, pesticide free fibres close to their delicate skin so their philosophy is comfortable, play and sleep worthy clothing made from pure and natural fibres.

Their merino collection is made right here in New Zealand and their organic cotton range is kindly made by their partners in India under under fair trade terms and conditions.

Shop online at

Buck & Baa

Pop Factory Shop

Pop Factory was created by sister and brother duo Bridget and Christopher based in Tauranga, New Zealand and makes youthful quality clothes for children.  

Shop online at

Burrow & Be

Burrow & Be was established in 2013 by Catherine Melo and inspired by  designing and screen printing bed linen and soft furnishings for her two children.  They are known for their contemporary and stylish kids bed linen, baby blankets and swaddles and clothing. The patterns and prints are designed in her Auckland studio and the products are manufactured offshore to a high quality and environmental standard. They only print with non toxic water based inks and make sure that the factories have good waste managment facilities when dying and printing.

Shop online at

Burrow and Be


Crywolf was launched in 2018 with the vision of getting kids outdoors and makes clothes and rainwear to keep your kids warm and dray whatever the weather. Crywolf jackets, eco-puffers, rain overalls and rain boats are all cleverly designed and tested here in New Zealand for kids to love and enjoy.

Shop online at


Hello Stranger Kidswear

Hello Stranger Kidswear is a fun lifestyle brand created for adventure loving kids who just want to look rad & be comfortable whilst being totally awesome. The brand is based in the beautiful beachside town of Mount Maunganui, New Zealand by Amy Till who wanted to bring to life her beach meets street style for kids to develop an edgy collection with fresh ideas. Hello Stranger Kidswear is designed for boys and girls aged 1 to 12 years old.

Shop online at:


Bobux is a New Zealand family owned company that designs shoes, boots and sandles for children’s developing feet in New Zealand.Bobux shoes are developed not just for the size of their feet but for every stage of growth that little ones go through from learning to crawl, to walk, to run and to explore. Shoe sizes range from newborns up to kids size 33. Bobux shoes are designed in New Zealand in consultation with podiatrists and manufactured ethically in Indonesia and Vietnam.

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Lamington is run by a team of New Zealand Mums and creates quality New Zealand made merino socks and tights that stay up, stay on and keep feet warm and dry.  They sell baby, childrens, womens and mens socks and family packs of socks too.

Shop online at

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