Top Online Stores for Kids Clothing in New Zealand: Best Picks for 2025

By: Auckland for Kids
Updated: Sunday 27 April 2025

Discover the best New Zealand online stores and retailers for purchasing kids’ clothes, shoes, accessories, and homeware, all available for convenient delivery straight to your home in New Zealand.

Nature Baby

Nature Baby is a New Zealand family owned business that specialises in a wide range of quality organic clothing and natural products for babies and toddlers.

Shop online at www.naturebaby.co.nz or visit one of the Nature Baby Stores in Grey Lynn or Newmarket. Alternatively you can shop a limited range at one of Nature Baby’s Auckland stockists which include: Father Rabbit in Herne Bay, Ponsonby and Orakei, David Jones in Newmarket, Mummum Takapuna, The Sleep Store in New Lynn or the Little Gatherer in Papakura.

The Kids' Store

The Kids’ Store is a family focused concept store that sells a collection of clothing, interiors, books, toys and accessories for children from new born to early teens. They focus on style and sustainability with ranges of clothing and accessories that have proved they work as hard as your children play. They stock over 60 brands from all over the world and many from New Zealand and Australia including: Acorn, Alex & Ant, Animal Crackers, Banabae, Band of Boys, Elma, Frigg, Good Goods, Hey clay, Jamie Kay, KaPow Kids, Radicool Dude, Ripcurl, Santa Cruz, Vans & more.

Shop online at thekidsstore.co.nz or visit their retail store in Mt Maunganui in the Bay of Plenty.

Jamie Kay

Jamie Kay sells quality organic cotton and merino wool baby clothing designed in New Zealand. The garments are crafted with the loving hands of our team in India and China during our ethical production process ensuring all organic cotton is GOTS certified. Garments are coloured with Oeko certified dyes and shipped to your home in New Zealand.

Shop online at jamiekay.com

White Fox & Co

White Fox & Co an online boutique based in the Far North of New Zealand for new born essentials, décor and kids clothing from around the world. Brands stocked include: Toshi, Ziggy Lou, GROWN knit wear for babies and children, Two Darlings, Booby G Baby Wear, Bowy Made, Nature Baby, Mae + Rae, Bare the Label, Sunggle Hunny Kids, Bundl infant products, BIBS Dummies, Charlie Crane, Jellycat soft toys and more.

Shop online at White Fox & Co

Radicool Kids

Radicool Kids is New Zealand owned and designed kidswear company. Radicool Dude was founded in Dunedin 6 years ago out of the desire for cool boys’ threads with a large price tag. Kissed by Radicool for girls was launched in 2014, followed by Rad Tribe a unisex basics collection in 2017.

They draw influences from a unique mix of surf, skate and street culture and provide quality, fun-filled seasonal fashion that is super stylish, comfy and affordable. Radicool Kids only works with child-labour free suppliers and collaborates with international organisations to help raise awareness and funds to try and create a better place for all living things on earth.

Shop online at radicoolkids.com or visit their Radicool Kids Flagship stores in Dunedin and Wellington.

Rockies

Rockies is a locally owned and operated children’s boutique based in Queenstown for newborns, girls, boys and teens. Rockies stocks labels from Europe, America, Australia and New Zealand which include Acorn Kids, Animal Crackers, Band of Boys, Burrow & Be, Crywolf, Current Tyed, DC, Dimples, Good Goods Clothing, Grown, Hello Stranger, Huxbaby, Little Difference, Little Flock of Horros, Minti, Nature Baby, Peggy, Rad Tribe, Rock your Kid, Roxy, Seafolly, Spyder, Therm, Wilson + Frenchy among many others. They have an extensive range of footware including Converse, Crywolf, DC, Emu, Huxbaby, Salt Water Sandals, Vans and Veja.

Shop online at www.rockies.co.nz or visit their store in Frankton in Queenstown, New Zealand.

Kid Republic

Kid Republic is a New Zealand owned family company with a passion for lasting quality and well designed children’s products and clothing for boys and girls from birth up to 16 years old. Brands stocked include Pretty Brave, Acorn, Alex & Ant, Band of Boys, Eve’s Sister, Huxbaby, Hello Stranger, Merino Kids, Little Flock of Horrors, Milky, Minti, Munsterkids, Radicool Kids, Rock Your Baby, Goliath, Toshi, Wilson+Frenchy and more.

Shop online at: kidrepublicnz, or visit their Auckland retail stores in Parnell or other New Zealand stores in Hamilton, Cambridge or Havelock North.

Bambini

Bambini is a one stop shop for quality designer kids clothes, footwear, books and accessories for newsborns, children and teens. The New Zealand owned ocmpany was founded in 2017.

Shop online at: www.bambini.nz or at their Wellington store.

Mellow Merino

Beautifully designed and thoughtfully created baby and kids super soft merino wool clothing. Their clothing is designed for aesthetics, comfort and durability so that kids are free to move. Mellow Merino is based in Pt Chev in Auckland and sells their clothing directly online.

Shop online at: www.mellomerino.com

Global Baby

Global Baby is a New Zealand owned company selling baby gifts and essentials, including car seats, strollers & baby feeding products.

Visit their retail store in Epsom, Auckland or find out more here: Facebook: globalbabyepsom

Grey + Wild

Grey + Wild is a family run design led online concept store for kids aged 0 to 14 years old. They stock over 30 independent brands from all over the world and many from New Zealand.

Shop online at www.greyandwild.com

Bobux

Bobux is a New Zealand family owned company that designs shoes, boots and sandles for children’s developing feet in New Zealand.Bobux shoes are developed not just for the size of their feet but for every stage of growth that little ones go through from learning to crawl, to walk, to run and to explore. Shoe sizes range from newborns up to kids size 33. Bobux shoes are designed in New Zealand in consultation with podiatrists and manufactured ethically in Indonesia and Vietnam.

Shop online at www.bobux.co.nz

Zara Kids

Zara Kids is a children’s clothing line from Spanish fashion chain Zara. They sell seasonal on-trend kids’ clothes, shoes and accessories for babies, boys and girls.

Shop online at: www.zara.com/nz or at one of their New Zealand retail stores.

Cotton:On

Cotton On Kids was founded in 2004 in Australia and opened its first store in New Zealand in 2006 and now operates in 18 countries. Cotton On sells newborn and baby clothing, girls clothing and boys clothing for 2 to 10 year olds and has a smaller range of teen clothing for 10 to 16 year olds.

Shop online at: cottonon.com or at one of their New Zealand retail stores.

Gorman

Outfit your little explorers with playful and vibrant kids clothing and accessories from Gorman. Explore playful designs in jumpers, jackets, coats, dresses, leggings, and tops, with options for children and babies alike.

Shop online at: gorman.co.nz or at one of their New Zealand retail stores.